For other uses, seeBillionaire Boys Club (disambiguation).

Please helpimprove this articlebyadding citations to reliable sources. Unsourced material may be challenged and removed.

Billionaire Boys Clubclothing retailernews

(Learn how and when to remove this template message)

promotes the subject in a subjective mannerwithout imparting real information

Please remove or replace such wording and instead of making proclamations about a subjects importance, use facts and attribution to demonstrate that importance.

(Learn how and when to remove this template message)

Billionaire Boys Club and ICECREAM are clothing and accessory brands that blend streetwear and luxury. Its motto is: Wealth is of the heart and mind, not the pocket.

In 2003, Pharrell Williams partnered with fashion designer and A Bathing Ape creator, NIGO, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create the now globally recognized fashion brand, Billionaire Boys Club.

It was unveiled in Pharrells 2003 Frontin music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.1Popularizing the all-over print that would be imitated by numerous brandscitation needed, ICECREAM graphics feature beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

Further expanding Billionaire Girls Club, a sister brand for the female consumer interested in sportswear, launched in 2011. Shortly after, Bee Line, a high-end facet of Billionaire Boys Club, launched in 2012.

In August 2011 rapperJay-Z, a frequent collaborator of Pharrell, partnered with the Billionaire Boys Club line.2Later the rapper, through ajoint venturewithIconix, invested in the brand.3The following year BBC recorded high $25 million to $30 million in volume, up from $12 million.4Pharrell reacquired Iconixs stake in the business in 2017.5

Billionaire Boys Club has a USflagship storeinSoHo, New York City, a European flagship store inSoho, London, and a store inTokyoJapan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.

Pharrells Ice Cream Sneakers Are Coming Back for $350.

Citation error. See inline comment how to fix.

The Oral History of Billionaire Boys Club and Icecreamby Kadia Blagrove, Joe La Puma, Jian Deleon,

Citation error. See inline comment how to fix.

Citation error. See inline comment how to fix.

Wikipedia articles needing factual verification from September 2019

Articles needing additional references from January 2019

Articles with unsourced statements from July 2019

This page was last edited on 3 September 2019, at 16:51

Text is available under the; additional terms may apply. By using this site, you agree to theTerms of UseandPrivacy Policy. Wikipedia® is a registered trademark of theWikimedia Foundation, Inc., a non-profit organization.