Making it in the rap game can be hard enough as it is. But making it in the fashion world as well? That can get ugly. Plenty of rap artists haveor attempted tocreate their own clothing line. Some brands shift the culture, others just exist within it. Here are some of the most notable fashion brands created by hip-hop artists.
In 1999,Jay Zwas prepping his fourth studio album,Vol. 3 Life and Times of S. Carterhe joined forces with Dame Dash, and together they founded Rocawear. The brand was huge in the hip-hop world in the early 2000s. HavingCiaraChris Brown, and Three 6 Mafia help advertise definitely didnt hurt.
Rocawear has since becomemore modern, focusing on the street styles weve seen since 2010 while still featuring that clean, classic logo.
In 1998,Sean Combs(A.K.A. Puff Daddy, P. Diddy, Puffy, etc) launched a single collection of sportswear under his given name, Sean John. The collection was successful, leading Combs to create an entire brand around it.
They brand has since dropped their signaturecursive style logoand bagginess that was synonymous with early 2000s hip-hop fashion in exchange for a newer, more modernized, andclean-cut look.
Fresh off the release of his debut studio albumGet Rich or Die Tryinin 2003,50 Centteamed up with Marc Ecko (founder of streetwear brand Ecko) to create the G-Unit clothing line. The brand was similar to the common style of rappers in the mid-2000s, featuring those extremely baggy jeans with some sort of imagestitched into the back pockets.
Apparently, 50planned to re-launch the brandwith a spring collection in 2009, but it never came to fruition. He might have been too preoccupied with his other business ventures, likeheadphones, or promoting abrand of vodkaall over social media.
With one of the most recognizablelogosin music history, Wu-Tangs clothing line, Wu-Wear, has become increasingly popular over the years. That iconic W continues to appear on shirts, hoodies, phone cases, and almost anything you can think of.
Though Wu-Tang member Method Man was once quoted hating on the brand, that didnt stop him, RZA and Cappadonna from creating a gimmicky promotional song for the brand, titledWu Wear: The Garment Renaissance
In 2005,Pharrell Williamsand Japanese fashion iconNigopaired up and created streetwear brands Billionaire Boys Club and Ice Cream. Billionaire Boys Club launched in late 2005 as a partner company to Nigos already successful A Bathing Ape (BAPE).
It is no secret that Pharrell is a colourful character (hisnew grillsmight tell you that), both BBC and Ice Cream complement Pharrells uniqueness. Many of the BBC feature hisastronaut logowith some splashes of bright colours. The fluorescent colours of the brand have since influenced the new wave of bright and eye-catching streetwear designed by other fun icons in hip-hopincludingTyler, the Creator.
Naming your clothing brand after a popular American sport may not be the best idea, but when has Odd Future frontman Tyler, the Creator ever done anything youd expect? Not to be confused with the officialOdd Future clothing line, TylersGOLFline is all his own designs and creations. Tyler cites Pharrell as one of his biggest influences in both music and fashion, clearly evident when looking at this clothing line.
Tyler combines bolded lettering as well as his love for stand-out colours for his clothing. The brand is a perfect encapsulation of Tyler himself: The funky colours, thesometimes controversialdesigns and a little hint of immaturity. Hes even gone on to collab withVans.
In 2012, everything was bright.Lil Waynehelped push this movement even more down this eccentric path with his own clothing brand, Trukfit.
The name comes from a term used to describe fake clothing, as Wayne wanted to give the term a new meaning. The brands name becomes ironic, as a lot of the text designs are outlines from other street brands, except with the Trukfit name stylized to match the logo. When it doesnt feature borrowed designs, it latched onto other popular designs at the time like rounded camouflage and Aztec prints.
Hip-hop fashion has evolved in a remarkable way: From the baggyness of brands like Sean John and Rocawear to the era of bright colours and skate-inspired streetwear courtesy of those like Pharrell and Tyler. Now, its moved into an era of minimalism.
Kanye West, the fashion icon himself who started such fashion trends asbackpacksshutter shadesleather joggers, andall red sneakers, has moved into a new frontier of clothing design. His Yeezy line features heavy emphasis on toned down colours and basic designs with a small detail to add that typical Kanye flair. The bare designs and muted colouring has pushed hip-hop streetwear into a new phase.
So what could be next for the ever-evolving world of hip-hop fashion? Will the early-2000s baggy era make a comeback? Or will Yeezy-inspired minimalism stay for years? Or maybe the classicwhite tank and gold chainwill make a comeback. The fashion in the hip-hop world is as unique and ever-changing like the artists within the genre. With these new artists continuously pushing boundaries in the world of music and fashion, the newest trend in hip-hop could be right around the corner. We just hope it wont include bucket hats.
Forbes Reveals Richest Athletes, Rappers And Self-Made Women
The Best BRIT Award Moments You Didnt See During The Show
Much Staff Picks: Our Favourite Albums Of 2019
Your Guide To All The Must-See Holiday Marathons This December
Mike On Much, Episode One Hundred Thirty-Two: Jay Onrait
Mike On Much, Episode One Hundred Thirty-One: Haviah Mighty
Mike On Much, Episode One Hundred Thirty: Jessie Gaskell and Mike Sweeney
Mike On Much, Episode One Hundred Twenty-Nine: Bill Hader
The New Negroes with Baron Vaughn and Open Mike Eagle